It is not just the technical prowess of KJUS clothing that has captured the sports world. It is our passion for what we do that continuously drives our quest for excellence. But where do our passion for and dedication to what we do come from? The answer is simple: it is in our DNA. Sports, the mountains and the desire to always strive for perfection, are part of who we are.
The first KJUS collection was launched in 2000 by Lasse Kjus and Didi Serena, one an Olympic ski champion from Norway, the other an entrepreneur from Switzerland. Over a game of golf, the two were chatting about the principles of professional golf apparel – freedom of movement and comfort – and lamented that the market was lacking skiwear that had been developed with those same ideals in mind. And so they made it their mission to fill this gap.
Since the beginning, we have been driven by our founders’ tireless quest to turn the industry on its head with innovative sportswear that would rewrite the rule book. We have stayed true to this dedication ever since. Now we craft not only the most technologically advanced skiwear on the market, but also intelligent golf garments and premium collections for active people on the move. Simply the world’s finest sportswear brand.