LUKE is a practical interpretation on contemporary menswear and has all the components of the modern lad, a gentleman, a working class hero and a bit of a rogue. The brand draws strong influences from the tough elements of its native Birmingham. Foundry worker meets fashionista, Luke’s taste envelopes all. Luke’s ethos is to put a fashionable twist on any men’s garment but without over designing to retain a cool masculine look. The brand offers an exclusive look for an inclusive country, the United Kingdom of Luke.