Psycho Bunny was founded back in 2005 with a brand vision to create a clothing line that combined classic American sportswear with a modern twist. This resonated with a wide range of customers looking for something both classic and unconventional.

Hard to believe, but originally PB was all about ties—yes folks, people used to wear ties—but the overall vision was to create a brand that challenged the conventional norms of masculinity and human achievement with a rebellious edge.

We set out to create something that finally captured the very essence of Psycho Bunny. An idea that would elevate the brand and become absolutely aspirational. We worked nights, weekends, summers, 25/7, yes 25/7, we didn’t sleep, eat, shower, or exhale until we found it. And we did. It’s called the Bold Standard. And believe this folks, it’s anything but standard.